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Creating a Strong Brand Identity for Your Small Business

Traditional Marketing

Although we live in a digital world today, that doesn't mean the traditional forms of marketing have gone away or stopped working. Traditional marketing plays an important role in reaching your target audience. When executed properly - and done creatively - traditional marketing will push your business ahead of your competition. It's about communicating your message in a way that evokes passion and changes behavior within your audience. In this day and age of technology, marketing strategies typically combine traditional marketing techniques with digital counterparts.

Are You Ready to Increase Engagement & Showcase Your Brand?

Print Design

Image by Harps Joseph

Other than social media and email marketing, printed marketing collateral is the best way to put your business in front of your ideal customer. Whether you're handing out print or digital collateral, it is essential for it to be consistently branded. Every business needs to stand out from the competition and your brand needs to communicate what you are about and why they can trust you. Branded collateral gives your business that professional appearance and creates the best impression of your business to your audience. Having your marketing materials cohesive can make all the difference in the world and take your business to the next level.

I have worked with a variety of businesses, creating different printed marketing collateral based on their needs. Because not every business and brand are the same, it's necessary to decide on what key pieces of printed marketing collateral your business needs and focus on making them stand out. I will design and print effective collateral that will be cohesive with your business identity, whether you're just starting out or have a defined brand. The most common printed marketing collateral materials that I've designed have been: business cards, brochures, flyers, and postcards.

Print Design

Direct Mail

After you've invested the time and effort to create your branded print marketing collateral, it's now time to use it. Printing in-house isn't an option for many reasons and narrowing down a suitable, reputable, not to mention affordable, printing company online is like finding a needle in a haystack. There are so many choices when looking online for a printing company that it makes your head spin! The bottom line is that you want comfort in knowing that what you're providing the printer is going to be exactly what you receive in return.

I will implement direct mail services for your branded print marketing collateral. Whether you have the collateral designed already and need help with printing or you need the collateral designed, printed and mailed, I'm your go-to, one-stop shop!

Image by Allie Smith
Direct Mail
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